Welcome to CMI Green, the global resource for green market research, strategic consulting, and dedicated marketing and communications services. CMI Green is pioneering the way with market insights, relationships, experience and unparalleled expertise.
Whether you are new to the green market, or a long-time marketer, our market intelligence, planning and outreach services can advance both your pace and your success. Please contact us with your questions, or to get started on your next steps into the green market. You may also sign up for our Green/Sustainability Mailing List, to stay informed about the business of Going Green.
Rising public awareness of sustainability issues and understanding consumer preferences and behaviors presents new opportunities for the tourism and hospitality industries. The fundamental question today is not “whether” sustainability will influence consumer choice and your bottom line, but “how.”
The 2nd CMIGreen Traveler Study answers this question based on consumer sampling and 18+ years of observation, analysis and case study.
Travel and hospitality consumers are rapidly and enthusiastically becoming educated on the issues, and demanding greater social and environmental engagement from destinations and suppliers. There is a shift in consumer consciousness that is resulting in a rethinking of consumption patterns toward more responsible, earth-friendly alternatives. Tourism and hospitality industry leaders are similarly embracing sustainability to establish competitive advantage, enhance brand value and drive sales. This is moving market share for those taking initial steps.
In 2009, tourism research expert Community Marketing, Inc. launched the pioneering CMIGreen Traveler Study, designed to provide industry leaders with information and insights to understand, reposition and leverage the opportunities of the emerging sustainable travel marketplace. This follow up study updates the data and identifies and analyzes trends.
To receive a complimentary pdf copy of the 150+ page report, simply email your request to: report@CMIgreen.com. Include your name, title and organization. You will receive a link to download the pdf of the report, plus updates to the study and announcements about future initiatives.
Study Architect and Author: Thomas Roth
Chief Editor: Doug Gorney
